Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination

* This research was funded by a post-doctoral research grant from “Fundação para a Ciência e Tecnologia” (Portugal / European Union) to the first author. The authors acknowledge the support of the Warwick Business School (UK) in conducting the survey and the helpful comments of Albert Menkveld and Carmen Lages. The collaboration of over 600 Portuguese managers and the help of many researchers who kindly provided copies of the questionnaires used in their own research were also invaluable to the completion of this project. ** Luis Filipe Lages is Assistant Professor of Marketing and International Business, Faculty of Economics, Nova University at Lisbon (UNL), Rua Marquês de Fronteira, 20, 1099-038 Lisboa, Portugal. Part of this research was developed while he was a Visiting Scholar at Stanford University, Graduate School of Business. e-mail: [email protected] Telephone: +351.213.826.100, fax +351.213.873.973. David Montgomery is S.S. Kresge Professor of Marketing StrategyEmeritus at Stanford University, Graduate School of Business, Knight 213, Stanford, CA, 94305-5015. e-mail: [email protected] e-mail: [email protected] Telephone: 650.723.3029, fax 650.725.9932. ABSTRACT